Mobile devices may differ from each other in technology, platform, and applications they support. Their features are not the same too. There may be a device that supports Java, while another might just have a WAP browser, a third device may support Windows Mobile, and yet another RIM. Still, many others might support just Texting. In addition, what a mobile User can experience is just not dependent on the device. It is also dependent on the Service Plan opted for - with GPRS, without GPRS, free SMS, paid SMS, and so many other factors.
In the mobile world where diversity is the only constant, a business manager’s obvious concerns are -
- What if the mobile content is not delivered at all due to these differences?
- What if the mobile application does not work on a particular device?
- What if the mobile marketing content is not delivered to the right mobile device, in the right format?
- Would the marketing campaign, mobile solution, or mobile application be successful with such diversities?
mDirect answers these questions through its core engines!!
What are Core Engines?
mDirect core engines are programs and applications that allow Users to build, publish and manage mobile SMS campaigns, mobile sites and mobile applications. In addition, mDirect core engines resolve the mobile device differences and deliver your mobile message, application, or content in the Mobile Device Specific Format (MDSF) of the receiver.
- mDirect has three core engines, one each to support mobile SMS/Texting, mobile Sites, and mobile Applications.
- mDirect engines are continuously updated to support existing and new device profiles or platforms.
- mDirect core engines are available on multiple platforms like Flash Lite, Java, Palm, Symbian, Brew, or Windows Mobile. An engine for the Google Open Handset Alliance (OHA) Android is currently under development.
The mDirect team can deliver tailor made custom solutions for all your mobile business needs.
These engines ensure that the SMSs, internet enabled mobile sites or any other business transaction reaches the specific mobile devices (handsets). The mDirect core engines drive mDirect products – mDirect Texting, mDirect Sites & mDirect Applications.
As an mDirect mobile or business User, you can manage your schedules and appointments; work on your campaigns, applications and businesses leaving mDirect to worry about the delivery of mobile texting or SMS, mobile sites, and mobile applications.
mDirect Core Engines
Each mDirect core engine is independent of the other and dedicated to its function. Each mDirect engine has a function to perform and role to play which makes it convenient for mDirect users to select one product, say mobile Texting or mobile Application in isolation, or take all products depending on their needs.
The SMS engine simplifies Text campaign management.
The WAP engine simplifies Mobile Site development vis-ŕ-vis WML, XHTML, HTML, and screen resolutions.
The Application engine simplifies the building and porting process that is essential for creating Mobile applications across multiple mobile platforms. When the core application is built using mDirect Content Management System, then the mobile application engine automatically ports the core application into the different platforms.
mDirect strives to provide a comprehensive solution for you through three different core engines. However, if your needs are unique and outside the boundaries of the mDirect engines, mDirect Team can offer help with their Consulting and Professional services.